Abstract: The LHCb detector offers unique opportunities to explore the physics of electroweak bosons, owing to its high precision coverage of the forward region at the LHC. I will report on the recent measurement of the W boson mass (mW) at LHCb. LHCb has a critical role in LHC measurements of mW, since important theoretical uncertainties on mW are anti-correlated between LHCb and the other LHC experiments: LHCb results are therefore expected to significantly improve the LHC-wide mW average. I will also discuss plans in this programme of research for the next decade and beyond. LHCb is currently being upgraded for higher intensity proton collisions, with a further upgrade proposed for around 2030.
